Dave Scruggs says that, since Loomis Communities acquired Reeds Landing after the life-care retirement community filed for Chapter 11 bankruptcy in 2009, a number of changes and improvements have taken place.
For starters, the units are now more affordable, said Scruggs, who became CEO of Loomis Communities early this year. Also, there have been extensive renovations and catch-up on a large amount of deferred maintenance, he said, noting that more than $3.3 million has been spent to “bring the property up to Loomis community standards.”
And then, there’s Lake Massasoit, just a few yards from the property. It’s now much more visible — and accessible — thanks to some extensive tree and brush clearing and the creation of a few walking trails.
“It’s a much different facility than it was years ago,” said Scruggs, adding that one of his primary goals since arriving has been making sure that area senior citizens and their families are aware of all this.
He calls it a “reintroduction” process, and early on, administrators and board members at Loomis Communities thought a name change should probably be part of the equation.
That’s because many were still associating ‘Reeds Landing’ with the bankruptcy, high-priced units, or both, said Scruggs, who noted that coming up with a new name was an intriguing exercise that involved a number of constituencies, including residents, many of whom wanted to somehow keep ‘Reed’ — as in Rev. David Allen Reed, the founder and first president of nearby Springfield College — in the mix.
“Our original thought was just to name it Loomis Lakeside,” he recalled. “But after talking with the residents, we learned that there’s a lot of memories for people who live here — spouses who have died here, for example — and there’s a connection to Springfield College. There was very strong sentiment that we keep Reeds Landing in the name.”
Eventually, those tasked with this assignment arrived at Loomis Lakeside at Reeds Landing, a name that accomplishes many things, said Scruggs. It references the lake, a feature that he believes truly sets this facility apart from other senior-living facilities in the region. It also respects the history of the site by keeping Reed’s name, he said, and it brings the Loomis brand front and center, which is perhaps the most important consideration........
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About The Loomis Communities:
The Loomis Communities has been a visionary in exceptional senior living throughout the scenic Pioneer Valley of Western Massachusetts. It was the first organization in the state to open a continuing care retirement community.
With a mission of enriching the lives of older adults, The Loomis Communities offers independent living apartments and cottages, assisted living and skilled nursing care on four campuses in the Pioneer Valley: Applewood in Amherst, Loomis House in Holyoke, Loomis Lakeside at Reeds Landing in Springfield, and Loomis Village in South Hadley.
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